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| Bain experts publish their research findings in top publications worldwide, and the media reports on Bain's client work and latest thinking. Learn more about Bain's client work and strategic principles in the articles featured in Publications. |
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 Winning in turbulence
Harvard Business Digital 12/10/2008
by Darrell Rigby
The current economic downturn is likely to be steep, long and turbulent. What are the right moves now and over the coming months to adjust and play to your strengths? A critical first step is determining exactly where you stand.
Turbocharge sales
Harvard Business Digital 12/10/2008
by Dianne Ledingham and Darrell Rigby
When companies are hit with declining sales and shrinking margins, the options can start to look bleak. Attacking one challenge-by raising or lowering prices, for example-can make the other worse. But one powerful way to shore up both sales and margins in a downturn is to make your salesforce more effective.
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